Insights

Targeted email marketing can transform the client experience. Do your clients take action when you send them an email? If not, personalization can help. “Nurture” campaigns are a relatively...

Thirteen Techniques To Soothe and Relax Pets, From Fear Free Founder Dr. Marty Becker. Since 2016 when Marty Becker, DVM, launched Fear Free, his techniques (such as using treats, soft...

And why it matters …. How do you measure financial success? Often, we look to income to measure financial stability. However, while annual income often indicates one’s financial potential,...

  When Business and Life Seem Too Hectic, Slow Down and Manage Your Stress. Your receptionist called in sick. After handling a minor patient emergency, you have a backup of appointments....

How To Reach an Untapped “Super Senior” Market and Get Them the Tlc They Deserve. Are you marketing to caregivers of geriatric pets? If not, you may be overlooking a much-needed service—and...

Six Ways To Keep Tabs on Profitability and Know the Value of Your Practice. Keep an eye on your practice value. Establishing and tracking profitability benchmarks will improve your...

Solid Year-Over-Year Growth Is Expected Through 2030. U.S. pet spending is projected to reach $150.6 billion in 2024, up from $147 million in 2023 and $136.8 million in 2023, according...

How to get started with this lucrative remote revenue stream. Are you making the most of telemedicine? For veterinary practices, telemedicine not only offers an additional revenue stream...

Five strategies to keep your employees engaged. There are lots of ways to reward and incentivize your employees. But there’s one thing Monica Dixon Perry, a senior manager at Berry...

After buying out his partners at East Louisville Animal Hospital in Louisville, Ky., Dr. Gary Edlin wanted to grow his practice. And through iVET360, a veterinary consultant team and...