The ROI of Veterinary Marketing

Every $1 you spend on marketing should bring in at least $3 to $5 in revenue. Before making an equipment purchase, a typical veterinary practice owner goes through a sophisticated ROI analysis—considering the equipment’s cost, revenue per use, how often and how long it will be used—then makes an informed decision. Unfortunately, when it comes …

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Managing Cash Flow

5 ways to stay on top of cash management and ensure your practice stability. For many veterinary practices, lack of cash is a bigger problem than lack of profits, says Tera Latham Nance, a financial consultant for Summit Veterinary Advisors. “I’ve seen many large and very profitable practices close their doors because they couldn’t manage …

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